Lockup
The mark and the name together on the night ground. The first choice for headers, slides, press and social banners.
The CoolFate logo
Three shapes nested around one point: a square, a diamond and a circle for three traditions, and a dot for you. Download the files you need for articles, apps, slides or print.
The ZIP holds every SVG and PNGs up to 1024px wide.
Every version, ready to use
Each version comes as an SVG and as PNGs from icon size up to print size. The background in each preview is the one the version is made for.
App icon
The glowing orb with the mark in white on the night ground. For app stores, home screens and profile pictures. Platforms round the corners for you.
Orb
The orb on a transparent background. The hero of the brand, made for dark backgrounds and photographs.
Mark
The mark alone in colour on the night ground, with clear space built in. For favicons, avatars and small spaces.
Mark, white
The mark in white on a transparent background. For dark photographs and dark colours other than the night ground.
Mark, dark
The mark in deep ink on a transparent background. For light backgrounds, documents and one-colour print.
A few simple rules
Follow these and the logo will look right wherever it appears.
Give it room
Keep clear space of at least half the mark’s width on every side, free of text and other graphics.
Not too small
Show the mark at 20px or larger, and the lockup at 24px tall or larger, so the shapes stay crisp.
Colour on night only
The colour mark belongs on the night ground. On any other background use the white or dark one-colour mark.
Leave it as drawn
Do not rotate, stretch, recolour or redraw the mark, fill its shapes, or set the name in another font.
Prefer SVG
SVG stays sharp at any size and is tiny. Use PNG only where SVG is not accepted, such as some app stores and email.
Pick the right file
On a dark background use the white mark or the orb. On a light background use the dark mark. On the night ground any colour version works.